Retailer Revolve announces partnership with Donatella Versace
Retailer Revolve has partnered with fashion icon Donatella Versace to launch a new beauty and fashion venture targeting younger consumers. Versace will serve as the chief creative officer for the project, which aims to leverage Revolve's digital infrastructure.
Why it matters
This partnership highlights the growing trend of luxury fashion houses collaborating with digital-first retailers to capture Gen Z market share.
Retailer Revolve announced on Monday a partnership with design icon Donatella Versace to create a new beauty and fashion business aimed at young consumers, according to a press release .
Versace, 71, will serve as the new venture's chief creative officer, bringing expertise from her nearly 30 years spent leading the luxury fashion house, also named Versace. She stepped down as creative director of Versace in March 2025.
"I have always been inspired by the next generation, in music, film, art and, of course, fashion," Donatella Versace said in the press release. "This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion."
Though the name and date of launch of the new business have not been announced, more details are expected in the coming months.
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