Republican campaigns see immigration as a winning issue for midterms
Republican campaigns are significantly outspending Democrats on immigration-focused advertisements ahead of the midterm elections. Data suggests the GOP views immigration as a primary wedge issue to drive voter turnout.
Why it matters
Highlights how political parties are allocating resources and shaping their messaging strategies for upcoming elections.
Republicans are leaning into immigration enforcement as one of their top campaign issues this midterm cycle — despite a rocky start to the year for messaging on the president's top policy.
An NPR analysis of advertisement data from the firm AdImpact shows that when it comes to immigration, Republicans are spending more money and running more ads than Democrats are. The data set includes ads purchased from January through June, before immigration enforcement officers shot and killed people in Maine and Texas this month.
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