Report: Sony Music doubles AI deepfake takedowns to more than 260,000
Sony Music has significantly increased its takedown requests for AI-generated deepfake tracks, removing over 260,000 songs in six months. The label is working with industry partners to combat streaming fraud and protect artists' likenesses from unauthorized AI imitation.
Why it matters
Highlights the growing tension between generative AI technology and intellectual property rights in the music industry.
Sony Music is stepping up its fight against streaming fraud after revealing it has nearly doubled its takedown requests for AI-generated tracks in the space of six months.
The major told the FT it had asked platforms to remove more than 260,000 tracks by the end of September - up from 135,000 at the end of March - as it contends with a surge in deepfake songs impersonating artists from Harry Styles to Adele.
Sony described the issue of "generative AI deepfake tracks that imitate our artists' voices and likenesses without permission" as "happening at scale", adding that it "harms artists, misleads fans and undermines the ethical use of AI".
We will keep enforcing our artists' rights and expect platforms to act quickly and to prevent the same content from reappearing. But it's becoming an uphill struggle
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in