REO Trucks I4 4WD Pickup Truck Starts at $21,500
REO Trucks has announced a new, simplified 4WD pickup truck starting at $21,500, focusing on mechanical reliability, repairability, and a direct-to-consumer sales model. The vehicle is designed to be a long-lasting, low-tech alternative to modern, software-heavy trucks.
Why it matters
The company is challenging the current automotive industry trend of high-tech, subscription-based vehicles by prioritizing mechanical simplicity and the 'right to repair'.
$25 holds your place — fully refundable. Position set by reservation time.
The production design and full lineup, unveiled — see exactly what you’re reserving.
Pre-production trucks built, tested, and certified to federal standards.
Reservations convert to orders in priority sequence — configure yours, earliest first.
Trucks reach driveways in reservation order. Earliest in, first out.
Engineering targets · subject to final validation
Competitor figures approximate · for comparison only
Why Gas 90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.
500000 MILES Reliability by Design Not a retro rehash — an entirely new vehicle with one constraint above all others: reliability. A naturally aspirated gas four, body-on-frame, mechanical 4WD, built to run past a half-million miles.
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