Reliance Digital's #TakeTheFirstBite Returns with Reimagined "Mr. iSeek New Phone"
Reliance Digital has launched a marketing campaign titled #TakeTheFirstBite featuring a creative depiction of Sir Isaac Newton to build anticipation for a new Apple product launch. The campaign aims to position the retailer as the primary destination for consumers looking to purchase the latest Apple devices.
Why it matters
This highlights how major electronics retailers leverage cultural references and high-profile product launches to drive consumer engagement and retail traffic.
MUMBAI, India , Sept. 9, 2026 /PRNewswire/ -- Reliance Digital is bringing back its #TakeTheFirstBite campaign ahead of the upcoming Apple flagship launch, with a witty new creative that gives one of the world's most famous apple moments a modern twist.
Reimagined, the creative features Sir Isaac Newton as "Mr. iSeek NewPhone," seated beneath a tree and looking up in anticipation as history repeats itself. A playful nod to the iconic Newton story.
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