REDMI Note 17 Series finds its match in SB19 as official Philippine ambassadors
The Redmi Note 17 series has officially launched in the Philippines, featuring the P-pop group SB19 as its brand ambassadors. Each member of the group highlights a specific feature of the new smartphone, including battery life, charging speed, design, water resistance, and durability.
Why it matters
This campaign demonstrates how consumer electronics brands leverage local celebrity influence to drive market penetration in Southeast Asia.
Manila Bulletin - REDMI Note 17 Series finds its match in SB19 as official Philippine ambassadors
REDMI Note 17 Series finds its match in SB19 as official Philippine ambassadors
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