Reddit, LinkedIn and other unexpected tools savvy travellers are using to plan and enhance their trips
Travelers are increasingly turning to non-traditional platforms like Reddit and LinkedIn to find authentic travel advice and avoid spam-heavy mainstream apps. These platforms offer community-driven insights that are perceived as more reliable than sponsored content.
Why it matters
The shift in how travelers source information reflects a broader trend of users seeking authentic, human-verified content over algorithmically-driven commercial platforms.
Tired of big-name, spammy travel apps? There’s a world of inspiration out there if you look in odd places.
Are we living in a golden age of travel-enhancing software, or a nightmarish low ebb? As a frequent flyer who has unironically called myself a "wanderluster" more than once, I’m on the fence. On the one hand, there’s never been a broader haul of well-known apps and platforms to help make our journey smoother. Whether you’re planning a journey or already on the road, there’s thousands of translators, 3D maps and ticket-price comparison hubs on offer.
But many of those established players, the ones that started out so innovative, simple and free, have dropped the ball. Pop-up ads, spambots, fake reviews and paywalls are rife. Algorithms on trip comparison sites or social media often push sponsored posts or viral attractions, leaving true off-the-beaten path destinations harder to find.
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