Reddit is testing a new way to watch — and listen to — its viral posts
Reddit is developing a new video-centric experience that allows users to watch and listen to viral posts, drawing inspiration from TikTok's short-form video format. The company aims to capitalize on the popularity of text-to-speech Reddit content already circulating on other platforms.
Why it matters
The shift toward TikTok-style video feeds across major social platforms signals a fundamental change in how users consume information and entertainment online.
Reddit is taking a cue from TikTok to bring viral stories to life through video. On Thursday’s second-quarter earnings call , the company said it’s been working on a new “video Reddit” experience that would not only allow users to watch videos from the platform, but also listen to posts in the background.
CEO Steve Huffman told investors that the company already sees people consuming this type of content on other platforms.
He’s right — on TikTok, for instance, there are 19.6 million posts labeled with the hashtag #reddit and another 9.9 million labeled #redditstories. Many of these feature a text-to-speech narration of a viral story published on Reddit paired with an unrelated video, like gameplay footage or cooking content.
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