Reddit is ramping up its war on marketing slop
Reddit is intensifying its efforts against 'marketing slop' and spam to preserve human interaction on its platform, implementing new measures like limiting suspected spam distribution in home feeds and explaining content removal reasons. The company also uncovered a network of 485 accounts violating disclosure rules for marketing activity.
Why it matters
Reddit's crackdown on undisclosed marketing and spam is crucial for maintaining user trust and the platform's authentic community feel, impacting marketers, users, and the future integrity of online social spaces.
Adam Collins, Reddit's chief communications officer, wants to preserve the platform's human qualities. Reddit Reddit is ramping up its crackdown on marketing slop. It'll limit the distribution of suspected spam so it doesn't appear in the home feed. Reddit also found a big network that violated its rules requiring disclosure of marketing activity. Reddit is ratcheting up its war on marketing slop. The company exclusively told CMO Insider that it's taking new steps to combat spam and keep human conversations at the center of its platform. First, it'll prevent suspected spam from appearing in the main home feed while it's under review. Reddit said in testing, this approach cut spam in the home feed by 28%, user reports of spam in the feed by 11%, and push notifications with spam by 7%. It plans to test this approach in search results next.
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