Reddit is adding more ads
Reddit is expanding its advertising model by introducing sponsored content directly into search results. This move follows other recent platform changes, including restricted access for logged-out users and new feed structures.
Why it matters
The shift highlights Reddit's ongoing efforts to monetize its platform and protect its data from AI scrapers, which has significantly impacted its stock performance.
Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results “based on a range of factors, including contextual relevance to a search query,” according to Reddit.
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