Reddit begins testing a new audio and video experience, similar to popular TikTok videos
Reddit is testing a new video and audio feature that allows users to listen to narrated posts, mimicking the style of popular content found on TikTok and Reels. The feature is designed to increase engagement by offering an alternative way to consume Reddit content.
Why it matters
As social media platforms compete for user attention, Reddit's move to integrate audio-first content reflects a broader industry trend toward short-form, passive consumption formats.
Reddit recently said it would bring most viral stories to life through a new “video Reddit” experience, allowing users to listen to Reddit posts in the background while doing other tasks and activities. On Monday, Reddit will begin testing an initial version of this experience with both video and audio posts across select communities to see which type of posts resonate with its users and have the potential to scale.
The company first announced its plans for narrated Reddit videos during its second-quarter earnings call in July, when CEO Steve Huffman told analysts on the quarterly call that people were already consuming Reddit content like this on other platforms.
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