Red Bull moves Delhi High Court against FSSAI order to stop using ‘Energy Drink’ label

The Delhi High Court on Monday (September 28, 2026) asked the Food Safety and Standards Authority of India (FSSAI) whether Austrian beverage producer Red Bull was given an opportunity to respond before the regulator directed the company to stop using the term “Energy Drink” for its caffeinated beverages.

Red Bull has challenged a June 30 order issued by an assistant director of the FSSAI, directing it to discontinue the use of the descriptor “Energy Drink” on its range of caffeinated beverages. It has also challenged a July 17 communication directing food safety authorities in States and Union Territories to take action against products considered non-compliant.

Justice Amit Mahajan of the Delhi High Court on Monday (September 28, 2026) asked the FSSAI to ascertain whether a show-cause notice had been served on Red Bull. The court has listed the matter for further hearing on September 29.