Reanimated AI Greta Garbo stars again … in a ball-bearing advert
The likeness of late Hollywood icon Greta Garbo has been recreated using AI for a commercial advertisement. Her descendants are now considering allowing her digital avatar to appear in future film roles.
Why it matters
This highlights the growing ethical and legal debates surrounding 'ghostploitation' and the use of AI to resurrect deceased performers.
Greta Garbo in Anna Christie from 1930. Her likeness was created using AI imaging technology, including Google’s Nano Banana Pro. Photograph: MGM/Sportsphoto/Allstar Greta Garbo in Anna Christie from 1930. Her likeness was created using AI imaging technology, including Google’s Nano Banana Pro. Photograph: MGM/Sportsphoto/Allstar Greta Garbo Reanimated AI Greta Garbo stars again … in a ball-bearing advert Relatives of Hollywood legend say her doppelganger could now be used for more glamorous roles
Prefer the Guardian on Google She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age.
More than a century after her screen debut and decades after her ashes were laid to rest in a Swedish woodland cemetery, the Hollywood superstar’s descendants are ready to consider an AI version of her taking a 21st-century film role.
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