Real estate AI use grows with furniture and families altered in advertisements
Australian real estate agents are increasingly using AI to digitally alter property listings, including adding furniture and families to images. Regulators are now warning against 'house-fishing' and encouraging transparency in AI-enhanced marketing.
Why it matters
It highlights the ethical challenges of AI adoption in consumer-facing industries and the need for regulatory frameworks to prevent deceptive marketing.
It has become a growing trend for the real estate industry to use AI-generated content to market homes. ( ABC News: Peter Mullins )
The ABC has found several examples of AI being used in real estate advertising around the country.
Experts say AI use is common in the industry and support its use as long as it is not misleading.
Queensland's Office of Fair Trading encourages the industry to "enhance responsibly".
Link copied Share Share article Digitally altered furniture, families and songs about floor plans are some of the ways real estate agents use artificial intelligence (AI) to sell and rent homes.
Marketing and consumer behaviour academic Sara Thaichon said the property industry was "one of the fastest adopters of AI in Australia".
It has prompted one state regulator to issue a best practice guide to help the sector avoid misrepresentations.
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