Ready for health tech's latest toys? Be prepared to pay out of pocket.
The article discusses the rise of 'cash-pay' health services, such as Neko Health, which offer expensive, out-of-pocket diagnostic scans that are not covered by insurance. It questions whether these high-tech longevity tools provide genuine medical value or simply offer peace of mind at a high cost.
Why it matters
It reflects a growing trend in the US healthcare market where consumers are increasingly paying for private, tech-driven preventative care.
Hilary Brueck/BI This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . Americans pursuing longevity just got another toy to try. Neko Health, a tech-forward way to quickly check on your heart, skin, and body shape, has arrived stateside. After making waves in Stockholm and London, the startup created by Spotify cofounder Daniel Ek is planting its flag in the US in NYC's SoHo neighborhood. The pitch is simple: a sleek, modern way to scan your entire body to spot cancer and heart disease signs, done in under an hour for the out-of-pocket cost of $499. (Insurance need not apply.) But if you're interested, be patient. There are already 25,000 people on the waitlist. A second location is opening in Miami this fall. So, is it worth it?
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