ReadSG: Build a reading habit for cash
Singapore's National Library Board has launched a five-year campaign called ReadSG to encourage daily reading habits through gamification. Participants can earn virtual coins redeemable for cash by logging 15 minutes of daily reading.
Why it matters
This initiative represents a novel government-led approach to combating the decline of deep reading habits in the digital age.
The National Library Board’s 2005 annual book giveaway (above) attracted more than 10,000 people over a weekend. The giveaway will take place on Sept 19 and 20 this year.
Listen Summarise The National Library Board launches ReadSG, a five-year campaign that replaces the National Reading Movement. It encourages daily 15-minute reading with virtual coins redeemable for cash. NLB will partner various agencies to build a nationwide reading culture. AI generated
SINGAPORE – The National Library Board (NLB) is encouraging people to develop a consistent reading habit with virtual coins that can eventually be exchanged for cash.
As part of a new five-year national reading movement called ReadSG, NLB is calling on people to sign up to government crowdsourcing site CrowdTaskSG, where people can log their daily reading sessions to collect virtual coins.
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