Ray-I? Ray Martin comes face to face with AI version of himself in SBS’ 2027 line-up
SBS is set to air a documentary where veteran journalist Ray Martin interacts with an AI-generated deepfake of himself. The program aims to explore the implications of AI technology while showcasing the network's 2027 content slate.
Why it matters
The use of deepfake technology in mainstream media highlights the growing public interest and ethical debate surrounding AI-generated content.
— 3:48pm , first published 1:30pm
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Share A A A Ray Martin will come face to face with an AI-driven deep fake version of himself in a bid to understand the threats and opportunities posed by the rise of artificial intelligence in Ray Martin is Misinformed .
The documentary is one of the highlights of the slate unveiled in SBS’ annual upfront presentation — a showcase of its most eye-catching (and ad-friendly) content of the year ahead — in Sydney on Tuesday.
The broadcaster also announced that it has secured the rights to the 2030 FIFA World Cup, which will be staged in Spain, Portugal and Morocco. This follows the record-breaking ratings for this year’s tournament, which was watched, the network claims, by 18 million Australians.
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