Rapido captain uses Instagram to motivate women to be financially independent
K. Bhuvaneshwari, a Rapido bike taxi captain, uses Instagram to encourage women to pursue financial independence through gig economy work. She shares her experiences and tips on how to leverage driving skills to earn a living.
Why it matters
The story highlights the role of the gig economy in providing flexible income opportunities for women and the power of social media for community empowerment.
Salwar kameez-clad, an earpiece resting around her neck, K. Bhuvaneshwari greets viewers on her Instagram videos with a familiar refrain “Hello, makalle” before launching into a piece of advice.
The article profiles an individual's success story in a positive, human-interest style.
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