Range Rover launches first fully electric model
Range Rover has unveiled its first fully electric vehicle, produced at its Solihull plant following significant workforce upskilling. The launch occurs despite JLR facing financial challenges, supply chain issues, and recent restructuring efforts.
Why it matters
Represents a critical pivot for a major luxury automotive brand toward electrification amidst broader industry economic instability.
Image source, Jaguar Land Rover Image caption, The prototype's launch comes after owner JLR reported falling profits and supply‑chain disruption
Range Rover has unveiled its first fully electric model, after a year‑long delay to its planned launch.
The Range Rover Electric, to be built in Solihull, marks a major shift in its electrification programme, backed by large‑scale upgrades across its West Midlands sites.
Parent company JLR said it had up-skilled 10,500 workers for electric production as it pushes ahead with modernisation despite recent financial pressures and planned job cuts.
The launch comes as the Coventry‑based carmaker faces falling profits, supply chain disruption and restructuring following a cyber attack last year.
The company said the launch was being supported by new battery and electric drive unit production lines as well as training around 9,000 employees in Solihull for electrification and a further 1,500 trained across the region.
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