Range Rover launches first fully electric model
Range Rover has unveiled its first fully electric vehicle, manufactured in Solihull, despite recent financial challenges and supply chain issues at JLR. The company has invested in training thousands of workers to support this transition.
Why it matters
This launch represents a critical pivot for a legacy luxury automaker attempting to modernize amidst economic headwinds and industry-wide electrification shifts.
Image source, Jaguar Land Rover Image caption, The prototype's launch comes after owner JLR reported falling profits and supply‑chain disruption
Range Rover has unveiled its first fully electric model, after a year‑long delay to its planned launch.
The Range Rover Electric, to be built in Solihull, marks a major shift in its electrification programme, backed by large‑scale upgrades across its West Midlands sites.
Parent company JLR said it had up-skilled 10,500 workers for electric production as it pushes ahead with modernisation despite recent financial pressures and planned job cuts.
The launch comes as the Coventry‑based carmaker faces falling profits, supply chain disruption and restructuring following a cyber attack last year.
The company said the launch was being supported by new battery and electric drive unit production lines as well as training about 9,000 employees in Solihull for electrification and a further 1,500 across the West Midlands region.
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