Ranbir Kapoor, Yash unveil Ramayana at Comic-Con, $40M campaign begins
The team behind the upcoming film 'Ramayana' showcased trailers and clips at San Diego Comic-Con. The production has secured a major distribution partnership with Sony Pictures, with a combined marketing budget of $40 million.
Why it matters
This highlights the increasing global scale and investment behind Indian cinema productions aiming for international distribution.
The 'Ramayana' team, comprising of lead actors Ranbir Kapoor and Yash, director Nitesh Tiwari and producer Namit Malhotra, took over San Diego Comic-Con on Thursday, where they debuted their film's trailer and other clips and songs from the upcoming epic. Following a Q and A session, the team got together for selfies with the audience, photos of which are now going viral on social media.The panel was moderated by Coy Jandreau, who later shared the selfies with the team on social media. Expressing his excitement about the experience, Jandreau wrote, "Honored to host the #Ramayana panel yesterday at #SDCC in Ballroom 20 with these legends! #Yash, #RanbirKapoor, Namit Malhotra and Nitesh Tiwari were every bit as incredible (and kind) as I thought they'd be.
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