Ramp's Broadway musical was the worst show I've ever seen. I'm still glad it exists.
Fintech company Ramp hosted a Broadway musical titled 'Bill Pay' as a promotional event, which was widely criticized for being a confusing and boring advertisement. Despite the poor execution, the author acknowledges the value of corporate investment in the arts.
Why it matters
Illustrates the intersection of corporate marketing, tech culture, and traditional performing arts in a post-pandemic economy.
The "Bill Pay" playbill included jokes like "Guys and Bills" and "The Phantom of the Bill." Henry Chandonnet/Business Insider I went to Ramp's Broadway musical, "Bill Pay." The show was confusing, sloppy, and felt like an hour-long advertisement. But I'm happy Ramp is investing in theatre. They should make a better show! The giant, shimmering credit card was the first sign. The fintech company Ramp , in a somewhat baffling move, staged a musical. They called it "Bill Pay" and took over Broadway's Broadhurst Theatre. From the back of the mezzanine, I watched the hourlong, witless advertisement. Let me clarify: it's not that Ramp pretended this was high art. There were ample jokes about how stupid this show was.
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