Ram Gopal Varma reacts to AI-morphed 'Chuttamalle' video controversy
Filmmaker Ram Gopal Varma has criticized celebrities for drawing excessive attention to an AI-morphed video of actors Jr NTR and Janhvi Kapoor. He argues that publicizing the controversy only increases the reach of the offensive content rather than punishing the perpetrator.
Why it matters
The debate underscores the tension between addressing AI-generated misinformation and the risk of amplifying harmful content through public outcry.
The misuse of artificial intelligence in creating fake and objectionable celebrity videos has once again triggered a major debate in the film industry. The latest controversy involves the morphed video of ‘Chuttamalle’ from the Telugu film 'Devara,' starring Jr NTR and Janhvi Kapoor. The video drew strong reactions from the actors and several celebrities, raising concerns over the misuse of AI to create content without consent.RGV says celebrities gave the AI video more publicityFilmmaker Ram Gopal Varma has now offered a different view on the controversy. Reacting to the widespread discussion around the morphed video, RGV argued that repeatedly talking about such content can end up giving it more reach. “The only thing all the celebrities succeeded in, is to publicise and thereby make crores and crores of people see the objectionable link,” he wrote on his social media handle.
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