Ralph Lauren proves the American dream still sells at New York fashion week
Ralph Lauren's recent fashion show in New York highlights the brand's enduring popularity and financial success. The designer's ability to blend American cultural archetypes has resonated with both older generations and Gen Z.
Why it matters
It demonstrates how legacy luxury brands can successfully pivot to capture younger demographics while maintaining their core identity.
Models on the catwalk during the Ralph Lauren spring 2027 collection show./Getty Images Models on the catwalk during the Ralph Lauren spring 2027 collection show./Getty Images New York fashion week Ralph Lauren proves the American dream still sells at New York fashion week Designer mixes burnt-out velvet and shredded denim with a mythology that keeps getting more profitable
Prefer the Guardian on Google The opening show of fashion’s month of catwalks was not on the official schedule, but Viola Davis and Cynthia Erivo were snuggled on to celebrity-packed benches in a cathedral-sized marble hall where tapestry-hung walls and a gilded coffered ceiling framed a view over lower Manhattan.
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