Rainbow Opens Its First Store Digital Twin-Enabled Supermarket in Shenzhen
Rainbow has launched its first 'Store Digital Twin' supermarket in Shenzhen, integrating IoT devices and AI to improve operational efficiency. The project aims to transform the physical retail experience by linking real-time data with customer-facing services.
Why it matters
It represents a significant advancement in retail technology and the 'phygital' transformation of traditional brick-and-mortar shopping centers.
SHENZHEN, China , Sept. 8, 2026 /PRNewswire/ -- Rainbow, one of China's leading omnichannel retailers, has opened its upgraded Shahe sp@ce supermarket in Shenzhen. Developed in collaboration with Hanshow and Rainbow's technology subsidiary Lingzhi Digital Technology, the project marks Rainbow's first Store Digital Twin implementation, bringing together real-time store visibility, decision support and operational execution within a live retail environment.
Operating a nationwide network of shopping centers, community retail centers and supermarkets, Rainbow has been exploring new ways to improve operational efficiency and customer experience. As Rainbow's first Store Digital Twin-enabled project, the Shahe store brings data from connected IoT touchpoints into a unified digital representation, linking real-time sensing with analysis, decision-making and execution.
Reimagining a Longstanding Community Retail Destination
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