Rahul Dravid Inaugurates Colgate Total Inter-College 5-A-Side Hockey Tournament at St. Joseph's College of Commerce
Cricket legend Rahul Dravid inaugurated a college hockey tournament in Bengaluru, which served as a platform for Colgate-Palmolive to promote the link between dental health and athletic performance. The event celebrated the platinum jubilee of St. Joseph's College of Commerce.
Why it matters
This event illustrates corporate efforts to integrate health-conscious branding into youth sports culture to drive consumer behavior.
BENGALURU, India , July 27, 2026 /PRNewswire/ -- Cricket icon Rahul Dravid inaugurated the Colgate Total Inter-College 5-a-Side Hockey Tournamen t at St. Joseph's College of Commerce (SJCC), marking the platinum jubilee celebrations of the institution's Bachelor of Commerce programme.
The two-day tournament, held on July 24 and 25 was organized by SJCC Alumni Association in association with YES for HOCKEY and brought together some of Bengaluru's leading college teams, with 12 teams competing in the boys' league-cum-knockout tournament and five teams in the girls' round-robin competition. Winners in both categories were awarded the Colgate Total Inter Collegiate Platinum Rolling Trophy 2026 .
An SJCC alumnus, Dravid attended the opening ceremony as Chief Guest, underscoring the shared values of discipline, consistency and everyday excellence that define both sport and Colgate Total's philosophy.
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