R24 Media signs Netburn Olaitan as newest music act

R24 Media has signed Nigerian music artist Netburn (Babatunde Yusuf Alabi) to a management agreement. The deal covers career development, music publishing, and intellectual property rights to help the artist expand his reach.
Why it matters
This signing reflects the growing professionalization of the Nigerian music industry and the role of management firms in scaling local talent for global markets.
R24 Media has announced the signing of Nigerian music artist Babatunde Yusuf Alabi, professionally known as Netburn to a management agreement. The agreement, signed in Lagos, will see R24 Media manage Netburn’s music affairs, career development, music publishing and intellectual property rights. The company will also provide strategic support for his music releases, promotion, branding and long-term development within the entertainment industry. R24 Media is a media and entertainment outfit focused on film production, talent management, music publishing and creative brand development. The company works with artists and other creative professionals to develop their talents, strengthen their brands, manage their intellectual property and connect their work with wider audiences. Speaking on behalf of R24 Media, Pelumi Ogundele, who coordinated the signing, described the agreement as the beginning of a promising partnership. “We are pleased to officially welcome Netburn Olaitan to R24 Media.
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