Qunabox Group Opens '99 Quna Festival,' Debuting Consumer-Facing Physical AI Entertainment
Qunabox Group has launched its '99 Quna Festival' in Shanghai, marking the transition of its proprietary AI engines from B2B marketing to consumer-facing physical entertainment. The event features interactive installations, real-time digital human generation, and motion-sensing technology.
Why it matters
This represents a significant shift in the commercial application of generative AI, moving from backend enterprise tools to direct-to-consumer experiential entertainment.
The festival marks the first public showcase of the group's physical AI entertainment business and the extension of its proprietary Q-Gen and Q-Sense engines from brand marketing scenarios to paid consumer experiences.
SHANGHAI , Sept. 9, 2026 /PRNewswire/ -- Hong Kong-listed Qunabox Group Limited (0917.HK) opened its "99 Quna Festival" here on Sept. 9, putting its consumer-facing physical AI entertainment business in the spotlight for the first time.
Unlike earlier editions, which centered on the group's AI marketing services for brands, this year's festival showcased a range of products incubated by the group: naked-eye 3D interactive installations, devices that generate digital humans in real time and motion-sensing game equipment that requires no wearable gear. Qunabox said the lineup marks the expansion of its proprietary Q-Gen Generative Spatial Narrative Engine and Q-Sense Omni-sensory Multimodal Interaction Engine from B2B marketing scenarios that serve brand clients into paid, consumer-facing experience scenarios.
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