‘Queer Eye’s’ life coach Karamo Brown launches Kē, a wellness app featuring his AI digital clone

Karamo Brown of 'Queer Eye' has launched a wellness app called Kē, which features an AI-powered digital clone of himself. The app provides personalized fitness, nutrition, and mental health support, utilizing AI technology to offer advice in Brown's voice.
Why it matters
The app represents a growing trend of celebrities leveraging AI technology to monetize their personal brand and provide interactive wellness services to fans.
Karamo Brown, famous for his pep talks on Netflix s “Queer Eye,” has jumped into the wellness and AI space with his new app, Kē . After spending a year and a half focusing on his own journey—from fitness and nutrition to meditation, sobriety, relationships, and personal growth—Brown wants to help others do the same.
The article provides a balanced overview of the app's features and the broader trend of celebrity AI adoption without taking a stance.
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