Quality of Indian content has improved drastically, appeals to other cultures as well: JioStar international business chief

Quality of Indian content has improved drastically, appeals to other cultures as well: JioStar international business chief left Amit Malhotra, head of international business at JioStar. File Special Arrangement Special Arrangement https://th-i.thgim.com/public/incoming/vshpss/article71615524.ece/alternates/FREE_1200/Amit%20Malhotra%20-%20Head%20of%20International%20Business%20JioStar.jpeg JioStar recently tied up with international streaming platform Starz Play to expand into the Middle East and North Africa regions. Last month it expanded into Singapore, the UK, and Canada New Delhi The quality of storytelling and production from India, including outside of Bollywood, has improved strongly over the last decade and is now attracting viewers from cultures outside of South Asia as well, according to Amit Malhotra, the head of international business at JioStar. It is this increased demand from outside India that has led JioStar to tie up with the international streaming platform Starz Play to expand into the Middle East and North Africa (MENA) regions, a deal that was announced earlier this month.