PwC's US CEO built an AI assistant called 'PG's Whisperer.' He talks to it all day.
PwC US CEO Paul Griggs has developed a custom AI assistant, 'PG's Whisperer,' to help him manage daily tasks and decision-making. The tool, built using two different AI models, highlights how corporate leaders are personally integrating generative AI into their workflows.
Why it matters
Executive adoption of custom AI agents signals a shift toward more personalized, AI-augmented leadership in major professional services firms.
PwC senior partner and US CEO Paul Griggs built a custom agent called "PG's Whisperer." Tasos Katopodis/Getty Images for Semafor PwC's senior partner and US CEO, Paul Griggs, said he built a custom agent called "PG's Whisperer." He said he uses the agent all day and has it customized with two models. Griggs said it gives him input on all sorts of things, including messages he's writing or speeches. Leaders don't just want their employees using AI — they're taking advantage of the tech, too. PwC senior partner and US CEO Paul Griggs is embracing that challenge as he says the company experiences its strongest pipeline of new clients. The Big Four leader told Business Insider that he "got nudged" to experiment with AI more and now keeps two chat systems open on his phone and computer throughout the day.
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