Games Press·3 min read·easy

PUBG MOBILE AND B.DUCK REUNITE TO EMBRACE THE “BE PLAYFUL” SPIRIT

PUBG MOBILE AND B.DUCK REUNITE TO EMBRACE THE “BE PLAYFUL” SPIRIT
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PUBG MOBILE has launched a second collaboration with the lifestyle brand B.Duck, featuring themed in-game items and interactive content. The partnership includes new creator assets and offline activations at Comic Con Africa.

Why it matters

In-game brand collaborations are a major revenue stream and engagement strategy for mobile gaming platforms.

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LONDON - October 2nd, 2026 - PUBG MOBILE, one of the world's most popular mobile games, is excited to announce its latest collaboration with the globally popular lifestyle brand and character, B.Duck. Available from today to November 1, 2026, the happy and adventurous duck brings its playful personality to players through a host of themed items, new World of Wonder creator assets, interactive TikTok content, and upcoming offline activations.

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