Pub chain Fuller’s hopes for bumper summer of World Cup and staycations
UK pub chain Fuller's expects a boost in business due to evening World Cup kick-off times and a rise in domestic staycations. The company has prepared its venues to accommodate fans throughout the summer tournament.
Why it matters
This reflects the economic impact of major sporting events on the hospitality sector and shifting consumer travel trends.
Fuller’s said there had been strong advance bookings for the World Cup, with kick-off times of 9pm or 10pm BST for England’s group matches. Photograph: Lee Smith/Reuters View image in fullscreen Fuller’s said there had been strong advance bookings for the World Cup, with kick-off times of 9pm or 10pm BST for England’s group matches. Photograph: Lee Smith/Reuters Business Pub chain Fuller’s hopes for bumper summer of World Cup and staycations Company says it has strong bookings for England matches and has spruced up gardens for domestic holidaymakers
The article is a straightforward business report on corporate expectations and market trends.
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