PSB, ACTIVIT ink MoU to strengthen sports
The Pakistan Sports Board (PSB) and ACTIVIT have signed a Memorandum of Understanding to promote sports development and youth initiatives in Punjab. The partnership includes sponsorship for Independence Day events and long-term support for athlete training.
Why it matters
This collaboration represents a public-private effort to improve sports infrastructure and youth engagement in Pakistan.
LAHORE - The Pakistan Sports Board (PSB) Coaching Centre Lahore and ACTIVIT have inked a Memorandum of Understanding (MoU) aimed at promoting sports and creating sustainable opportunities for athletes across Punjab through long-term collaboration. The agreement was signed by PSB Coaching Centre Lahore Director Noorish Sabah and ACTIVIT CEO and Director of National Hospital Lahore, Rd. Rizwan Aftab Ahmed. Under the partnership, ACTIVIT will sponsor Independence Day sports events of PSB Coaching Centre Lahore every year, ensuring regular competitions and enhanced support for athletes and youth development initiatives.
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Speaking at the signing ceremony, Noorish Sabah termed the partnership as a significant step towards strengthening sports development in the province. She expressed gratitude to Rd. Rizwan for supporting the Jashn-e-Azadi Celebration 2026, saying his sponsorship, including logistical arrangements and cash prizes, had made the national celebrations more meaningful and memorable for athletes and participants.
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