Proton launches S70 Lite, Prime variants from RM56,800 after rebate
Proton has launched two new variants of its S70 sedan, the Lite and Prime, starting at RM56,800. The company aims to increase market accessibility by offering these models with competitive pricing and modern connectivity features.
Why it matters
New vehicle launches in the automotive sector reflect shifting consumer demand and competitive pricing strategies in the regional market.
KUALA LUMPUR: Proton has launched the 2026 S70 Lite and Prime variants, with prices starting from RM56,800 after an early-bird rebate.
The S70 Lite is priced at RM56,800 in Peninsular Malaysia and RM58,800 in East Malaysia after the RM3,000 rebate, while the Prime costs RM59,800 and RM61,800, respectively.
In a statement, the national carmaker said the rebate applies to customers who book and register their vehicles by Dec 31, 2026. Without the rebate, the Lite is priced from RM59,800 and the Prime from RM62,800 in Peninsular Malaysia. Prices are on-the-road without insurance.
Proton said the two new variants have received more than 10,000 bookings since order books opened on Sept 7.
The S70, meanwhile, has recorded average monthly sales of more than 2,500 units so far this year.
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