‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts
The rising popularity of high-protein diets and GLP-1 weight-loss drugs is driving up the cost of whey protein. Experts warn that this increased demand is inflating prices for infant formula, which relies on whey as a primary ingredient.
Why it matters
Rising ingredient costs are directly impacting the affordability of essential goods like baby formula, placing a financial burden on families.
Whey protein powder is a key ingredient in infant formula, where it is used to mimic human breast milk by adjusting the protein ratio and making it easier to digest. Whey protein powder is a key ingredient in infant formula, where it is used to mimic human breast milk by adjusting the protein ratio and making it easier to digest. Food & drink industry ‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs
Prefer the Guardian on Google The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn.
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