Protein: Reel, reality and what constitutes a wholesome meal
A white paper from the Physicians Association for Nutrition, India, argues that current public discourse on protein is overly simplistic and driven by social media trends. The report emphasizes that a varied diet is more important than tracking individual protein grams or 'complete' protein labels.
Why it matters
It challenges the growing 'protein-obsession' culture fueled by social media algorithms and marketing, advocating for a more holistic approach to nutrition.
In the past, a ‘healthy plate’ was the single prominent determinant of what constitutes healthy eating. Things, however, are far more complex today, as awareness grows about each meal, micro meals, snacks and what must comprise each such unit.
Even as, on one side, awareness about packaging and labels on packaged foods grows with the new FSSAI (Food Safety and Standards Authority of India) mandates , on the dark side, online/social media continue to influence food fads and generalised opinion gets packaged as expert advice. The flavour of a few seasons now, seems to be protein.
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