Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life
Procam International has relaunched its 'HDOR – 100 Days of Running' initiative, aiming to build consistent fitness habits across India. The program encourages various forms of movement for all ages and fitness levels, utilizing technology to make fitness accessible and sustainable. Registrations open on August 29, 2026, for the event running from October 2026 to January 2027.
Why it matters
This initiative promotes public health and fitness in India by making physical activity accessible and encouraging habit formation through technology. It aligns with national fitness goals and addresses lifestyle-related health risks.
MUMBAI, India, Aug. 28, 2026 /PRNewswire/ -- Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running , a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it's new avatar with a stronger platform, wider reach and renew ed ambition to make fitness eas y to start, fun to sustain and acc essible to everyone.
Inspired by the vision of Fit India , HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible - Mumkin H ai.
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