Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life
Procam International has relaunched the '100 Days of Running' (HDOR) initiative as a digital-first platform to encourage consistent physical activity. The program aims to build healthy habits through a flexible, inclusive approach to movement, aligning with the 'Fit India' vision.
Why it matters
Leveraging digital platforms to promote consistent physical activity addresses rising lifestyle-related health risks in a large, connected population.
MUMBAI, India, Aug. 28, 2026 /PRNewswire/ -- Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running , a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it's new avatar with a stronger platform, wider reach and renew ed ambition to make fitness eas y to start, fun to sustain and acc essible to everyone.
Inspired by the vision of Fit India , HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible - Mumkin H ai.
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