Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life
Procam International has relaunched the '100 Days of Running' (HDOR) initiative with a new digital platform aimed at fostering consistent fitness habits. The program encourages walking, running, and cycling to support the 'Fit India' movement.
Why it matters
The initiative leverages digital connectivity to address lifestyle-related health risks by making physical activity more accessible and habit-forming for the general population.
MUMBAI, India, Aug. 28, 2026 /PRNewswire/ -- Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running , a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it's new avatar with a stronger platform, wider reach and renew ed ambition to make fitness eas y to start, fun to sustain and acc essible to everyone.
Inspired by the vision of Fit India , HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible - Mumkin H ai.
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