Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life
Procam International has relaunched the '100 Days of Running' (HDOR) fitness movement with a new digital platform aimed at building long-term healthy habits. The initiative encourages participants to engage in various physical activities to support the 'Fit India' vision.
Why it matters
Leveraging digital platforms to gamify fitness helps address rising lifestyle-related health risks by making consistent physical activity more accessible to the general public.
MUMBAI, India, Aug. 28, 2026 /PRNewswire/ -- Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running , a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it's new avatar with a stronger platform, wider reach and renew ed ambition to make fitness eas y to start, fun to sustain and acc essible to everyone.
Inspired by the vision of Fit India , HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible - Mumkin H ai.
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