Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life
Procam International has relaunched the '100 Days of Running' (HDOR) initiative as a digital-first platform to encourage consistent physical activity. The program aims to build long-term fitness habits through a flexible, technology-enabled approach.
Why it matters
It highlights the role of digital platforms in promoting public health and lifestyle habit formation in a large, connected population.
MUMBAI, India, Aug. 28, 2026 /PRNewswire/ -- Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running , a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it's new avatar with a stronger platform, wider reach and renew ed ambition to make fitness eas y to start, fun to sustain and acc essible to everyone.
The article reports on a fitness initiative and its alignment with national health goals.
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