Pro-One Nation Facebook groups appear to be run by foreign ‘meme factories’ that monetise content
Guardian analysis reveals that several large pro-One Nation Facebook groups are likely operated by foreign 'engagement farms' in Southeast Asia. These groups monetize inflammatory and AI-generated content by harvesting engagement from genuine Australian users.
Why it matters
The findings highlight the vulnerability of political discourse to foreign manipulation and the monetization of outrage on social media platforms.
Posts on the One Nation supporter Facebook pages are designed to provoke outrage and engagement. Much of the content is Islamophobic and AI-generated Illustration: Facebook/Guardian Design Posts on the One Nation supporter Facebook pages are designed to provoke outrage and engagement. Much of the content is Islamophobic and AI-generated Illustration: Facebook/Guardian Design One Nation Pro-One Nation Facebook groups appear to be run by foreign ‘meme factories’ that monetise content Exclusive: Guardian analysis suggests several groups with thousands of members run by what expert calls ‘engagement farm’ operations in south-east Asia
The Guardian often focuses on the negative impacts of right-wing political groups and social media manipulation.
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