Prince William joins Kane and Shearer in campaign to prevent suicide through sport
Prince William is launching the 'On Your Side' project, which utilizes the influence of sports figures like Harry Kane and Alan Shearer to combat mental health stigma and prevent suicide. The initiative aims to encourage open conversations about mental health, particularly among men, who face higher suicide rates.
Why it matters
Leveraging high-profile sports figures to address mental health crises provides a scalable way to reach demographics that may otherwise avoid traditional healthcare services.
Share Save Add as preferred on Google Sean Coughlan Royal correspondent AFP via Getty Images Prince William, Harry Kane and Alan Shearer want to use sport to end the stigma around talking about mental health The Prince of Wales is launching a scheme that aims to use the influence of sport to help prevent suicides, with the support of sports stars including Harry Kane, Kelly Holmes and Alan Shearer.
"Sport has the ability to reach people who may never walk through the door of a mental healthcare service," Prince William is expected to say at an event at Everton's football ground on Thursday.
"People who may never seek support themselves and may be struggling in silence," the prince will say later.
The On Your Side project wants to give people confidence to start the "difficult conversations" with friends, relations, teammates or colleagues who might be struggling with their mental health.
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