Prince Indah, Ywaya Tajiri lead Spotify's biggest streaming gains among Nairobi Gen Z listeners
Spotify's June 2026 streaming data for Nairobi reveals a significant surge in popularity for emerging artists like Ywaya Tajiri alongside sustained growth for established stars. The data indicates that younger listeners are actively discovering new music while continuing to support legacy acts.
Why it matters
This highlights the evolving consumption patterns of Gen Z in Africa and the effectiveness of streaming platforms in fostering local music discovery.
Emerging singer Ywaya Tajiri and Ohangla star Prince Indah have emerged among the biggest winners in Spotify's latest streaming data, underscoring a growing appetite among young Nairobi listeners for both breakout acts and established stars.
According to Spotify's June 2026 listening data, Ywaya Tajiri posted a staggering 6,151 per cent year-on-year growth among listeners aged 18 to 24 in Nairobi, with his hit ‘Chai ya saa kumi’ becoming the city's most-streamed song during the month.
The figures also show that veteran artists continue to gain new audiences rather than lose ground to emerging talent.
Prince Indah recorded a 221 per cent increase in streams among the same age group, while Nyashinski grew by 147 per cent, Bridget Blue by 140 per cent, Kinoti by 107 per cent, and Nikita Kering' by 96 per cent.
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