Prime Video India and CJ ENM partner for expansive K-Drama slate
Prime Video India and CJ ENM have announced a multi-year partnership to bring over 100 K-Drama titles to the streaming platform. The deal includes dubbing new releases into Hindi, Tamil, and Telugu to cater to growing regional demand.
Why it matters
This reflects the increasing globalization of media and the strategic importance of regional language localization in the Indian streaming market.
In a deal that will see more than 100 K-Drama titles roll out on the streaming platform over the next two years, Prime Video India and Korean entertainment company CJ ENM have entered into a multi-year distribution partnership. Earlier this week, representatives from both organisations convened at Mumbai to make the announcement.
This includes a slate of 26 original titles — a mix of K-Dramas, unscripted offerings from CJ ENM, as well as a host of other popular shows such as the breakout K-Drama The Legend Of Kitchen Soldier, Prison Playbook, Search: WWW, Dear X, Study Group, Law In The City , and My Dearest Nemesis — that will now find a home at Prime Video.
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