Prime Video added ads to paid plan, demanded Rs 699 extra; court orders payout
A Telangana consumer commission has ruled against Amazon Prime Video for introducing advertisements into an existing annual ad-free subscription. The court ordered a full refund of the subscription fee plus compensation for the customer.
Why it matters
This sets a legal precedent for consumer rights regarding mid-contract changes to digital service terms and subscription features.
NEW DELHI: A district consumer commission in Telangana has held Amazon guilty of deficiency in service and unfair trade practice after it introduced advertisements on Prime Video during a customer’s paid annual membership and demanded an additional Rs 699 to continue ad-free viewing.The District Consumer Disputes Redressal Commission-I, Hyderabad, directed the platform to refund the full subscription amount of Rs 1,499, pay Rs 5,000 as compensation and Rs 3,000 towards litigation costs, in its order dated October 1, 2026.Amazon Prime Video ad-free subscription disputeAccording to the commission order, the complainant, Kondhoba Rajesh, an advocate appearing in person, purchased an Amazon Prime annual membership on May 11, 2025, for Rs 1,499.
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