Primark takes further step into online shopping with home deliveries
Primark is launching a home delivery service in Britain after purchasing a new fulfilment facility in Sheffield. This move marks a significant expansion of the retailer's e-commerce strategy, which previously relied solely on click-and-collect.
Why it matters
This shift represents a major strategic pivot for a traditionally brick-and-mortar retailer, reflecting changing consumer habits in the fashion industry.
Image source, PA Media Published 14 minutes ago Primark has said it plans to launch a home delivery service in Britain, four years after it made its first foray into e-commerce.
The retailer said it had bought a fulfilment facility in Sheffield to enable it to ship products to homes.
Also covering this story
One other newsroom covered this event. We read that version too.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in