Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M
Prentis, a new AI research lab co-founded by Reid Hoffman and Mark Pincus, is in talks to raise $100 million at a $1 billion valuation. The company focuses on training AI models to automate office workflows and computer use, claiming its Hive-32B model outperforms rivals like OpenAI's GPT-5.4 and Anthropic's Claude Opus 4.6 at a lower cost.
Why it matters
This signals significant investment and innovation in the AI agent space, potentially disrupting how businesses automate routine tasks and challenging established AI players with more cost-effective models. The involvement of prominent tech figures adds weight to its potential impact.
Prentis , a new AI research lab focused on computer use models, co-founded by serial entrepreneur Ritankar Das and tech heavyweights Reid Hoffman and Mark Pincus, is in talks to raise $100 million at a $1 billion valuation, according to two people familiar with the discussions.
Launched in April, Prentis is training models to learn how office workers navigate routine workflows across documents and systems, with the goal of building AI agents that can control computers to automate those tasks.
Prentis will ostensibly develop agents tailored to these customers’ needs, such as handling insurance claims and automating customs duty refund exceptions without needing a human to hunt down paperwork.
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