Prasoon Joshi-led study group on promoting Indian cinema | Explained
The Indian Ministry of Information and Broadcasting has formed a study group led by Prasoon Joshi to address challenges facing the Indian film industry, including global reach and the adoption of AI. The initiative aims to improve the industry's soft power and modernize regulatory frameworks.
Why it matters
This move signals a strategic government effort to elevate Indian cinema's global standing and integrate modern technology into the creative sector.
The story so far: The Union Ministry of Information and Broadcasting (MIB) on Monday (June 29, 2026) announced two measures to support the Indian film industry. One is a study group led by Prasar Bharati chairperson Prasoon Joshi, the longest-serving chairperson of the Central Board of Film Certification (CBFC), to examine the “opportunities and challenges before Indian cinema”. The other is a model cinema regulation that the Ministry has shared with State governments.
The article explains government policy and industry challenges in an objective, informative manner.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in